Sustainable Development in the Company's Value Chain
Goal
Creating Value and Positive Impact for All Stakeholders
The company is committed to enhancing the quality of life and well-being of all stakeholders through rapid response, innovation, and collaboration, with a strong sense of social and environmental responsibility.
Stakeholders
Employees, Customers, Shareholders, Business Partners, Communities/Society, Government Agencies, Standard Development Organizations
Sustainable Value Chain
Selic's value chain spans the entire process — from sourcing raw materials from suppliers and service providers, through standardized production and quality control, to final delivery to customers. The company manages its value chain with consideration for all stakeholder groups across economic, social, and environmental dimensions, in alignment with its sustainable business practices. All supply chain processes — including procurement, production, logistics, and supporting functions — are conducted under guidelines designed to create value and minimize negative impacts on all stakeholder groups.
Innovation and Product Development
Innovation is the core driving force of our organization. We are committed to fostering a culture of Innovative Thinking to fully transform into an innovation-driven organization.
Operational Guidelines
The company places importance on continuous research and development, focusing on creating products and services that add value to the business and truly meet customer needs as follows:
Elevating Quality and Customer Experience We apply technology and innovation in every step, from research and production to delivery, ensuring our products are of high quality and create the best experience for customers.
Comprehensive Care We emphasize both pre-sales and post-sales services to build confidence and establish good long-term relationships.
Fostering Collaboration and Knowledge Exchange We welcome customer feedback to continuously improve our products. Additionally, we collaborate with both public and private sectors to exchange knowledge and expand business opportunities with partners who share the same vision for sustainable growth.
Enhancing Innovation in 2025
In 2025, Selic received support for product research and development under the BOI investment promotion project at the Business Incubation Center, Thailand Science Park (under the supervision of NSTDA). We received consultation and product standard certification for commercial expansion.
This collaboration has enabled Selic to access essential knowledge and resources, including:
- Infrastructure: Access to product analysis and testing services using modern equipment provided by NSTDA.
- Personnel Development: Participating in seminars and exchanging knowledge with experts to enhance capabilities and continuously promote a culture of innovation within the organization.
Innovation Promotion Activities 2025
At Selic, we host an "Innovation Day" event every year to encourage employee participation in improving products, services, and work processes. The initiative focused on cost reduction, energy efficiency, and environmental sustainability — with a particular emphasis on repurposing unused materials and components through reuse and upcycling.
Below are some of the projects that were submitted and won prizes and have been put to actual use at Selic.
Upcycling Old Wooden Pallets into Furniture
Damaged or deteriorating wooden pallets are typically discarded as waste in large quantities. This initiative repurposes old pallets into functional items such as furniture, waste bins, and dustpans — at no additional cost. The finished pieces are put to practical use within the factory and distributed to employees to take home for everyday use.
Printer Consolidation Initiative
With multiple printers in operation across the company, large volumes of non-biodegradable toner cartridge waste were being generated. The team proposed consolidating all printing to a single point and transitioning to a leased Xerox printer, with the vendor taking full responsibility for maintenance and cartridge replacement. This eliminated the need to purchase or dispose of cartridges in-house, reducing electricity consumption, landfill waste from used cartridges, and e-waste from old machines. The initiative resulted in a reduction of 4 toner cartridges, 3 drum units, and 2 belt units. Following the project's success, this approach has been formally adopted into standard operations, delivering ongoing reductions in process steps, time, waste, and energy consumption.
Responsible Marketing and Sales
The company adheres to the principle of selling and servicing with a Customer Centric approach, which is the core of its operations. The goal is to deliver products and services that effectively and efficiently meet customer needs, while ensuring that customers have a positive experience throughout every touchpoint with the company
Goal
- Customer satisfaction survey results exceed 85%
- Number of customer complaints equals zero
Action plans
The company has adopted MarTech (Marketing Technology) to manage customer relationships. The Seelink team consists of specialists who ensure that customers are confident in the products and can use them correctly. There is also post-sale follow-up to prevent issues that may cause production line stoppages. Additionally, technical training is provided to the customer's staff.
Operational results
Customer satisfaction with product quality and standards
Customer satisfaction with delivery service
Customer satisfaction with sales and technical support
Sustainable Procurement and Partner Management
The company places great importance on the procurement process and supplier management, recognizing them as key factors supporting business operations, especially in managing a sustainable supply chain. To ensure these processes are tangible, build trust among stakeholders, and are conducted transparently, fairly, and with accountability.
Procurement from partners who operate sustainably in environmental, social, and governance (ESG) aspectsGRI 2-25
The process of sourcing and managing partners is an important part of the company's operations, supporting business activities, especially in managing a sustainable supply chain. To ensure that the sourcing and partner management processes are conducted in a concrete manner and build trust with stakeholders, the company implements a transparent, fair, and accountable procurement process. Therefore, the company has established policies for sustainable sourcing and partner management.
Goal
- 100% of key suppliers have signed and committed to the company’s Supplier Code of Conduct.
- 100% of newly selected suppliers have passed the sustainability evaluation.
Operational results
Key partners who have signed and agreed to comply with the business's Supplier Code of Conduct
New company partners who have undergone sustainability screening
Supply Chain Management
The company is committed to managing its supply chain sustainably — from raw material sourcing through to production — with a focus on transparency, accountability, and building trust among all stakeholders.
Sustainable Procurement and Supplier Management Policy
- Conduct all procurement in strict compliance with applicable laws, regulations, and company requirements.
- Procure transparently, fairly, and with full accountability to create lasting value for the company.
- Select the best suppliers based on quality, price, quantity, lead time, and service capability.
- Prioritize sustainable procurement and supplier management, encompassing ESG principles and the Supplier Code of Conduct (SCOC).
- Treat all suppliers equitably, provide accurate and complete information, and foster long-term partnerships.
- Avoid engagement with suppliers involved in misconduct, and maintain a strict no-gifts policy.
- Promote the procurement of environmentally friendly goods and services (Green Procurement).
- Support collaborative procurement across the group of companies to drive efficiency.
- Manage procurement risks to ensure business continuity.
- Leverage technology to enhance procurement capability and excellence.
All executives and employees are responsible for adhering strictly to this policy.
Supplier Monitoring and Evaluation Program
To maintain a responsible and resilient supply chain, we conduct an annual supplier audit, selecting a sample of business partners for review each year. Our 2025 audit of seven partners reflects an overall healthy supply chain, with a 100% pass rate and an average score of 87 out of 100. The majority of partners achieved Grade B, with two reaching Grade A.
Quality management and store control were standout strengths, both averaging 97% across the sample. Environmental management, however, remains the area requiring the most attention, averaging 72% — reflecting limited ISO 14001 adoption and nascent ESG auditing practices at the supplier tier. This is a clear priority for our supplier development efforts going forward.
Other Sustainability Initiatives
Environmentally Friendly Production Processes
The company places importance on improving production processes to achieve both effectiveness and pollution reduction, including energy and waste management, to create an integrated process that is environmentally friendly.
Product Storage and Distribution
The company has policies and practices regarding the communication of product or service impact information that customers, consumers, or users should be aware of. Product information and safety guidelines are displayed on product labels in accordance with the international GHS standard.
Sustainable Consumer and Community CareGRI 417-1
The company places great emphasis on responsibility in product development through Product Stewardship, following principles to promote sustainable business practices and product design. This is part of the company's operational and sustainability strategy to continuously enhance product safety, user health, and environmental impact.
Other commitments
Corporate Governance
Promoting the implementation of good governance principles
By establishing policies and directions for business operations, with a focus on work processes including internal control systems, internal audit systems, and risk management, as well as overseeing management to ensure efficient operations in accordance with established policies.